Digital Finance Experiences for Traditional Banking Users
As a Product Design Intern, I worked on creating digital products for Shivalik Bank, focusing on services like Digital Gold & Silver, Fixed Deposits, and Mutual Funds. The goal was to make these complex financial services accessible to users who were new to digital banking.
My Role
Product Designer
Team Members
1 PM, 2 Designers, 2 Developers
Company
Neosurge
Tools
Figma, Spline
Timeframe
February 2025 - April 2025
Location
Remote
Fixed Deposit
Stable Returns, Zero
Risk
Earn high returns with secure and flexible Fixed Deposits.
Get Started
Fixed Deposits
DigiGold
Mutual Funds
Baskets
Current Holdings
Rs. 3456.90
Invested
Rs. 3800.90
Returns
Rs. 3800.90
Complete your PAN verification to unlock investing
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Complete your risk profiling and help us understand your goals
Complete Risk Profile
Complete your Fixed deposit onboarding
Continue
Complete your DigiGold onboarding
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Priyanka Ganesan
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Credits
Overview
Neosurge is a fintech company that builds digital infrastructure for traditionally offline financial institutions in India — including IDFC Bank, Shivalik Bank, and Airtel Payments Bank. The company’s mission is to bridge the gap between conventional banking and modern digital experiences by providing intuitive, secure, and regulatory-compliant financial solutions.
Challenges
Low digital adoption: Many of Shivalik Bank’s users were accustomed to visiting branches for their financial activities and hesitant to use digital tools.
Using clear, approachable language and visual cues to guide users through complex steps.
Incorporating educational touchpoints that explained each financial product in simple terms.
Designing consistent interfaces that aligned with Shivalik Bank’s visual identity and built user confidence.
Design Approach
Simplifying flows for transactions like buying/selling gold, creating FDs, and investing in mutual funds.
Using clear, approachable language and visual cues to guide users through complex steps.
Incorporating educational touchpoints that explained each financial product in simple terms.
Designing consistent interfaces that aligned with Shivalik Bank’s visual identity and built user confidence.
Key Learnings
Gained a deeper understanding of financial systems and regulatory frameworks in Indian fintech.
Learned how Fixed Deposits, Mutual Funds, and Digital Gold operate in a digital context.
Understood the importance of trust, clarity, and accessibility in designing for finance.
Developed strategies to encourage offline users to adopt digital banking services.
Let’s Connect
Let's build something cool together!
ABHIJEET DIXIT 2025